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Be understood by generative AI.

Generative engines compose answers from many sources. GEO makes sure your business is described correctly, consistently and citably.

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What is GEO (generative engine optimization)?

GEO (generative engine optimization) is making a business understandable and citable by generative AI systems that compose answers from many sources. It focuses on a clearly defined entity — who you are, what you do and for whom — described consistently, with factual content that models can trust and attribute.

Capabilities

What GEO involves

  • Entity definition

    One precise statement of who you are, your category, capabilities and audience.

  • Consistency audit

    Align how your business is described across your site, profiles and listings.

  • Citable content

    Factual, specific pages with clear claims that can be attributed to you.

  • Structured data

    Organization, Service and relationship markup that makes facts machine-readable.

  • AI-readable summaries

    Machine-friendly site summaries such as llms.txt alongside your sitemap.

  • Monitoring

    Track how AI assistants currently describe you and correct gaps at the source.

How it works

SEO, AEO and GEO share one foundation

Foundation: a fast, accessible, well-structured site with trustworthy content and a clearly defined entity

Answers

Questions, answered

What is the difference between SEO, AEO and GEO?

SEO helps you rank in search results, AEO helps you become the direct answer, and GEO helps you be understood and cited by generative AI. They share the same foundation — a fast, well-structured site with trustworthy content — and are most effective when planned together.

Digital visibility

What is AEO (answer engine optimization)?

AEO (answer engine optimization) is structuring content so that answer engines — featured snippets, voice assistants and AI answers — can extract a direct, correct answer from it. It relies on clear question-and-answer content, concise definitions, consistent terminology and structured data such as FAQ schema.

AEO

Keep exploring

Related

  • AEO

    Answer engine optimization (AEO) by Prodigi: question-led content, clear definitions, FAQ and structured data that help answer engines extract and cite your business.

  • SEO

    Prodigi improves search visibility with technical SEO, site architecture, structured data, content strategy and Core Web Vitals performance, measured against business outcomes.

  • About

    Prodigi is a product, digital and intelligence company. It starts with what a business is trying to accomplish, then builds, improves, modernizes, connects and automates.

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