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Digital · SEO

Be found by the people already looking.

Technical foundations, content architecture and measurement that make a site easy to crawl, understand and rank.

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What is SEO?

SEO (search engine optimization) is the work of making a website easy for search engines to crawl, understand and rank for the searches that matter to a business. It combines technical foundations, content that answers real questions and authority earned through relevance.

Capabilities

What SEO work includes

  • Technical audit

    Crawlability, indexation, rendering, redirects, canonicalization and site speed.

  • Information architecture

    URL structure, internal linking and topic clusters that reflect how customers search.

  • Structured data

    Organization, Service, Product, Breadcrumb and FAQ schema where they are accurate.

  • Content strategy

    Pages planned around real search intent, not keyword density.

  • Core Web Vitals

    Loading, interactivity and layout stability tuned on real devices.

  • Measurement

    Search Console and analytics reporting tied to leads and revenue, not just rankings.

How it works

SEO, AEO and GEO share one foundation

Foundation: a fast, accessible, well-structured site with trustworthy content and a clearly defined entity

Answers

Questions, answered

What is the difference between SEO, AEO and GEO?

SEO helps you rank in search results, AEO helps you become the direct answer, and GEO helps you be understood and cited by generative AI. They share the same foundation — a fast, well-structured site with trustworthy content — and are most effective when planned together.

Digital visibility

What is AEO (answer engine optimization)?

AEO (answer engine optimization) is structuring content so that answer engines — featured snippets, voice assistants and AI answers — can extract a direct, correct answer from it. It relies on clear question-and-answer content, concise definitions, consistent terminology and structured data such as FAQ schema.

AEO

Keep exploring

Related

  • AEO

    Answer engine optimization (AEO) by Prodigi: question-led content, clear definitions, FAQ and structured data that help answer engines extract and cite your business.

  • GEO

    Generative engine optimization (GEO) by Prodigi: clear entity definition, consistent descriptions, factual structured content and llms.txt so AI systems understand and cite your business.

  • Websites & e-commerce

    Prodigi designs and builds business websites, e-commerce stores and landing pages with strong information architecture, accessibility, performance and conversion in mind.

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